We will also take under consideration the cost structure of our production and try to focus on those products for which the ratio of costs to sales is the lowest. The marketing department will run a more thorough analysis on market structure, cost structure and consumer behavior so that we get more accurate signals of market changes, because it seems that the market is becoming more dynamic every day. In terms of boat shows, we will continue to participate to most events Yellowtail participated in the past, while trying...

However, to do that we would have to clearly determine the necessary investment to improve its products' quality and ensure dealer reorders.
YELLOWTAIL MARINE INC. CASE STUDY